Franchising makes the dream of business ownership possible for everyone regardless of past work experience, race, gender, religion, or nationality. Not only that, but due to the popularity of the franchise business model, franchise concepts now cover nearly every sector, offering an opportunity for every interest. With a greater diversification of America, minority franchise ownership has dramatically increased to include more women and certainly more African American owners. African Americans are choosing franchises at a higher and impressive rate than traditional, independent business ownership. the numbers are even more impressive. According to USA Today, over 30% of franchise businesses were owned by minorities, while non-franchised businesses have less than 20% minority ownership.